Media release
June 12, 2017
For immediate release
Sir Paul McCartney praises Meatless Monday effort in Metro Vancouver
Former Beatle sends message to Vancouver Humane Society
Sir Paul McCartney has sent a message via the Vancouver Humane Society (VHS) praising the cities of Vancouver, New Westminster, North Vancouver and Port Moody for proclaiming Meatless Monday on May 15th in their communities. Meatless Monday raises awareness about the links between diet and the environment, health and animal welfare. The superstar and animal lover wrote:
“Congratulations to Vancouver, the City of North Vancouver, New Westminster and Port Moody for going meat free on Monday 15 May. A great step forward in showing how easy and fun it is to have meat free days and help protect the planet from climate change. Well done. Love Paul and family.” – Paul McCartney
The proclamations were inspired by the ongoing Meatless Monday initiatives of VHS and local schools. To date, eleven secondary and post-secondary institutions are pairing meatless options on Mondays with information on the benefits of plant-based eating. VHS is sharing Sir Paul’s message with the four municipalities and the participating schools.
Meatless Monday is a global initiative, active in more than 30 countries and growing in popularity in Metro Vancouver. The campaign is aimed at increasing awareness about the impact of food choices and improving access to humane, healthy and sustainable food options. Reducing our overconsumption of animal products and increasing our consumption of plant-based foods helps fight climate change, protects individual and public health and reduces the demand for cheap meat that drives factory farming.
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